Victoria Beckham has come under fire over her use of a ‘sickly skinny’ model in her latest eyewear campaign.
The designer, 43, was hit with a barrage of complaints on her Facebook and Instagram pages after she shared two shots of model Giedre Dukauskaite, 29, wearing a pair of oversized glasses from the Victoria Beckham Eyewear Spring Summer 2018 range.
But outraged parents claimed it was the Lithuanian model’s super slim frame, not the glasses, that caught their attention as they blasted the image on social media.
‘This image is exactly why my already tiny daughter thinks she needs to eat less,’ fumed one upset mother.
Victoria Beckham posted images from her latest Spring Summer 2018 VBeyewear campaign featuring model Giedre Dukauskaite, who was branded ‘sickly skinny’ by fans
Furious fans took to Facebook and Instagram to respond to the images. Parents were particularly upset with the images saying they were ‘promoting eating disorders’
Others thought the popstar-turned-designer was promoting an unhealthy image.
‘[I] didn’t even notice the glasses. The model was the focus. Sickly skinny! Beckham should be ashamed promoting eating disorders. Her young daughter is heavier than her models. Shame,’ said one furious fan.
‘I’m sorry but this picture is just so wrong. If the model is naturally this slim, then I apologise, however I have a feeling she is not.
‘This is not a picture I would want my 13 year old daughter seeing who already says she needs to lose weight at a size 8,’ added one father.
The mother-of-four has come under fire from fans on social media after they claimed she was promoting an unhealthy image
Others blasted Victoria’s decision to choose the model, whose baggy clothes hang loosely from her frame in the images, saying she was ‘giving a bad impression to the public’.
Another said: ‘Victoria I adore you, but with the exorbitant prices you charge for [your] clothing couldn’t you at least buy this model a sandwich for god’s sake?’
‘Get this girl some cake, great role model? I think not,’ said one irritated commenter.
Victoria has been hit with backlash in the past for using skinny models in her campaigns and catwalk shows.
Victoria has received similar backlash in the past for her choice of tiny models to promote her clothes but insisted that they had all been vetted. Pictured, the latest eyewear campaign
Victoria was slammed by people commenting that the pictures were ‘unrealistic’ at that instead the designer should give her model some food
In 2015 she defended her decision saying that her casting direction had liaised with the modelling agencies to ensure all the girls were healthy before the show.
At the time the row was made worse by the fact that Victoria has previously spoken out against casting models who appear too thin.
Back in 2010, she pledged to follow the ‘Healthy is Beauty’ campaign created by the Council of Fashion Designers of America and ban unhealthily thin models from her shows.
MailOnline have contacted representatives for Victoria Beckham for comment.