You have to pay a premium if you want style over practicality – and that’s definitely the case if you’re buying the latest Range Rover.
Called the SV Coupe, it harks back to the 1970s original Range Rover by adopting a two-door design that ultimately makes it a less perfect family wagon.
But despite this, the limited run of 999 models will be sold for at least £240,000 – that’s £60,000 more than the most expensive model they currently offer and three times the price of a standard Range Rover.
Most expensive Range Rover yet: Just 999 of these limited edition Range Rover SV Coupes will be built, each once costing at least £240,000
It might seem like a steep fee to pay for what is ultimately a less usable Range Rover, but there is a reason for the near quarter of a million pound price tag.
Each of the 999 being created will be hand built by Jaguar Land Rover’s Special Vehicle Operations division in Ryton, Coventry, and will use the lavish-spec £141,580 Range Rover SVAutobiography as a starting point.
Half a decade in the making, it was one of the original projects conceived by the customising department of JLR, but the complexity of removing the two rear doors seems to have pegged the project back somewhat.
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But now is a better time than any for the British marque to stamp its authority on the luxury SUV sector it has dominated for years.
With Bentley’s Bentayga proving quite the hit, Rolls-Royce and Lamborghini planning to sell SUVs in the coming months and even a Ferrari 4×4 in the pipeline, Land Rover doesn’t want to lose pace against the competition, or its appeal to well-heeled customers with money to burn.
The limited-run model will be made by the Special Vehicle Operations division in Ryton, Coventry
Land Rover will hope a more style-focussed Range Rover makes buyers think twice about getting a Bentley Bentayga (pictured)
Land Rover will have its hands full with plenty of new competition later this year, namely the Lamborghini Urus (left) and Rolls-Royce Cullinan (right)
With prices starting from £240,000 – before you even consider adding any options like fancy paint, of which there is more than 100 colours to choose from – and tons of tech, it’s the most expensive Range Rover ever produced.
It’s also the fastest.
Keeping the same 5.0-litre supercharged V8 engine used in the SVAutobiography, SVO’s brainiacs have tweaked the motor to produce 558bhp and 700Nm or pulling power.
That means this two-tonne school runner can accelerate from zero to 62mph in just 5.3 seconds and on to a top speed of 165mph. Even Volkswagen Golf GTI hot hatchbacks will be left in its wake.
Just two of the panels on the Range Rover SV Coupe have been taken from the standard car – they are the bonnet and the tailgate
Based on the £142,000 SVAutobiography, the SV Coupe will cost three times as much as the entry-level Range Rover
The new model is part of the bloodline of the Range Rover, which was original only available as a two-door option
Apart from the obvious lack of doors, even keen-eyed Range Rover fans might be shocked to know that just two body panels from the five-door model have been carried over to the SV Coupe – and they’re the tailgate and the bonnet.
Another tell-tale sign this isn’t any normal Range Rover is the 23-inch wheels – the biggest ever offered on the 4×4 in its history.
The SV Coupe also get a lowered, sportier, ride height and a roof that slopes down towards the back, similar to the Evoque Coupe and Range Rover Velar, which again is likely to limit practicality with less head room for taller rear-seat passengers.
The SV Coupe is the first Land Rover product to be sold with contrasting front and rear seats, on request from customers
Keeping the same 5.0-litre supercharged V8 engine used in the SVAutobiography, SVO has tweaked it to produce 558bhp and 700Nm or pulling power. It will out-run most hot hatches
Buyers will be able to customise just about any element of the vehicle, though that will see prices rise above the already bloated £240,000 figure
RANGE ROVER SV COUPE – WILL IT FIT IN MY GARAGE?
Price: From £240,00
On sale: End of 2018
Engine: 5.0-litre V8 Supercharged petrol
Transmission: 8-speed automatic, Permanent All-Wheel Drive, two-speed transfer box
Width inc mirrors: 2,220mm
Deep Fording – Drive through depth: 900mm
Approach angle at Off Road Height: 31 degrees
Breakover angle at Off Road Height: 26.5 degrees
Departure angle at Off Road Height: 25 degrees
Ground clearance: 263mm
Towing capability: 3500kg
0-62mph: 5.3 seconds
Top speed: 165mph
Fuel consumption: 16mpg combined
Those sitting in the back might have less space but they do get treated to contrasting seat colours to those up front – another bold move to make the SV Coupe seem different enough to warrant the premium Land Rover is calling for.
And keeping with the same theme, the SV Coupe also gets split-screen 10-inch displays on the dashboard – the same as those first featured in the Velar.
The new model goes on sale at the end of 2018, some 50 years after the Range Rover first hit the scene.
JLR’s other specialist operation, Jaguar Classic, is currently in the process of restoring 10 examples of the 1970s two-door original, which will cost £135,000 – that’s £105,000 less than the all-new SV Coupe.
Up front, the dashboard has split 10-inch touchscreen displays first seen in the Range Rover Evoque
Gerry McGovern, chief design officer at Land Rover, said the Range Rover SV Coupé ‘delivers the most distinguished, luxurious and exclusive Range Rover ever built’
The original Range Rover was launched in 1970. It was originally a two-door configuration until 1981 when the first four-door model was produced
Gerry McGovern, chief design officer at Land Rover, said: ‘The Range Rover SV Coupé is a celebration of the Range Rover bloodline.
‘With a dramatic two-door silhouette, this breath-taking four seat coupé alludes to its unique heritage whilst being thoroughly modern and contemporary.
‘Beautifully realised, superbly engineered, the Range Rover SV Coupé delivers the most distinguished, luxurious and exclusive Range Rover ever built.’
The SV Coupe was shown for the first time on Tuesday at the 88th edition of the Geneva Motor Show.
Just about every aspect of the new Rangie is open to customisation too, allowing the SVO department to mould the vehicle to the buyer’s desire, at a cost, of course.
It means very few of the 999 limited models will actually leave the Warwickshire facility priced as low as £240,000. That’s quite a lot of money when a standard Range Rover is £80,000 – and you don’t have to squirm to get in the back.