They are already one of the world’s leading airlines.
But now Emirates, the Middle East’s largest air carrier, has just upped its game after unveiling its brand new, state-of-the-art first class suites – which are estimated to cost from £7,000 per flight.
Set to be introduced into commercial service on their on their Boeing 777 fleet, next month, the fully-enclosed cabins measure 40 square-foot (3.7-square-meters) are billed as ‘game-changers’ with their unrivaled privacy, plus gourmet dining, mood lighting and 32″ TV.
Luxury: Emirates Airline recvently unveiled impressive cabins with totally private suites which boast a mini-bar and 32″ TV
Revealed at the start of the biennial Dubai Airshow, on Sunday, the suites are certainly designed to impress.
Featuring floor-to-ceiling sliding doors for maximum solitude, most of the suites also offer a window view, which can be enjoyed with a pair of bespoke binoculars.
However, those positioned in the middle aisle are instead fitted with ‘virtual windows’ which live stream views from the plane via fiber optic external cameras, ensuring they don’t miss out.
As if that wasn’t enough, the suites also come with remote-control wireless, a personal wardrobe and private stowage space for carry-on bags; soft lighting and temperature settings that can be customised at a touch of a button.
Customers can video call the crew for service requests without leaving the comfort of their suite, and crew can serve drinks and canapes through a special service window without disturbing passengers.
Meanwhile, the leather seats recline fully flat, can be placed in a ‘zero-gravity’ position, or adjusted into dozens of other custom positions for optimal comfort.
A spokesperson for the airline says the cabins are inspired by the Mercedes-Benz S-Class, while the ‘zero-gravity’ seats are designed with the influence of NASA technology.
Privacy: Featuring floor-to-ceiling sliding doors for maximum solitude, the suites provide complete privacy for passengers
First class act: The suites also feature zero-gravity seats positions, binoculars and wireless, plus light and temperature control
Impressive: Revealed at the start of the biennial Dubai Airshow, on Sunday, the suites are certainly designed to impress
To launch the new service, Emirates have used ex-Top Gear host Jeremy Clarkson to offer a ‘grand tour’ of the facilities.
Officially launched on Monday, the ad spot begins with close up shots of a leather seat, luxury detailing, soft lighting, a sophisticated flat screen, and control buttons.
Meanwhile, dressed uncharacteristically in a smart black tuxedo, Clarkson narrates the features in a way that leads the viewer to assume he is referring to a new car.
He then delivers the punchline, as an Emirates aircraft zooms overhead, revealing that the vehicle he is talking about travels at a top speed of 700 miles per hour, and ‘it even comes with pyjamas’.
Starring role: Ex-Top Gear host Jeremy Clarkson presents a virtual tour of the new, first-class cabins
Insight: The exclusive spaces are billed as a ‘game-changer’ for passengers who want their own space on flights
Sumptuous: The leather seats recline fully flat, can be placed in a ‘zero-gravity’ position, or adjusted into dozens of other custom positions for optimal comfort
Commenting on Emirates’ new fully enclosed First Class private suites, Jeremy Clarkson said: ‘Seriously, these new seats on Emirates are better than half the hotels I ever stay in.’
Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand added: ‘Jeremy Clarkson is one of the most recognisable faces in the motoring world. In addition to his credentials as a motoring journalist and presenter, Clarkson is also passionate about engineering, especially pioneering and innovative work.
‘We felt that he would be a wonderful fit for our campaign, especially as our new fully enclosed First Class private suites were inspired by the Mercedes-Benz S-Class, and the product itself is an innovative game-changer that once again raises the bar for inflight customer experience.’
Expensive: The airline’s cheapest first class fare starts from £7,000, roughly ten times the cost of their economy seats