Yesterday the Creatives Industries Federation called for the Government to put the sector at the heart of its industrial strategy.
While it may seem a touch self-serving, there is sound logic to making the creative sector one of the key parts of the economy.
Artificial intelligence and increased automation means that many of the skills and jobs people have now will become obsolete.
Machines are more than capable of dispensing your morning coffee or processing insurance claims, but what they cannot do is write a play, design a special effects sequence for a blockbuster movie or sell you a product or idea.
The pace of change in this new industrial revolution will scare many.
However, if the Government prepares the workforce for the economy of tomorrow, Britain can harness the power of change and prosper.
To that end, we need an education system that produces creative, critical thinkers with greater literacy, numeracy and computer skills.
The Government also needs to be honest and prepare people for the fact that some industries will die out.
People will need help to retrain and reposition themselves in the economy. Change is coming, but it need not be alarming.