The DC Department of Health released a new commercial in December to promote the HIV prevention drug PrEP (Pre-exposure Prophylaxis), which stops the spread of the virus

DC DOH launches racy new ad for HIV prevention drug PrEP

A raunchy new commercial for the HIV prevention drug has all of Washington, DC, talking about sex.

The DC Department of Health released a new commercial in December to promote the HIV prevention drug PrEP (Pre-exposure Prophylaxis), which stops the spread of the virus.

The seductive ad features a sultry female voice, which asks ‘Thinking about sex?’ before showing a series of shots full of sexual innuendos.

The clip shows a man rubbing his golf club, a woman peeling open a banana, an erupting bottle of champagne and a half grapefruit being gently pulled on.

The DC Department of Health released a new commercial in December to promote the HIV prevention drug PrEP (Pre-exposure Prophylaxis), which stops the spread of the virus

The DC Department of Health released a new commercial in December to promote the HIV prevention drug PrEP (Pre-exposure Prophylaxis), which stops the spread of the virus

The seductive ad features a sultry female voice, which asks 'Thinking about sex?' before showing a series of shots full of sexual innuendos

The seductive ad features a sultry female voice, which asks ‘Thinking about sex?’ before showing a series of shots full of sexual innuendos

The clip shows a man rubbing his golf club, a woman opening a banana, an erupting bottle of champagne and a half grapefruit being gently pulled on

The clip shows a man rubbing his golf club, a woman opening a banana, an erupting bottle of champagne and a half grapefruit being gently pulled on

Following the provocative montage, the voice says ‘Think about PrEP,’ before showing different people taking the pill and then explaining how anyone interested can get their hands on the drug.

The ad has been running on local television channels for about a month – and has received a flurry of differing reactions – with some thinking the innuendos are inappropriate and others thinking they’re funny and informative.

‘This commercial is in incredibly poor taste and you should be ashamed of yourselves for calling this a public health endeavor,’ one woman angrily Tweeted.

But most people disagreed – with many calling the commercial ‘the next step in HIV prevention.’

‘I dig it,’ another Twitter user said. ‘Don’t get why anyone would think this on poor taste like this is not a reality. Can’t be conservative while trying to educate on sex!’

 The ad has been running on local television channels for about a month - and has received a flurry of differing reactions - with some thinking the innuendos are inappropriate and others thinking they're funny and informative

The ad has been running on local television channels for about a month – and has received a flurry of differing reactions – with some thinking the innuendos are inappropriate and others thinking they’re funny and informative

'This commercial is in incredibly poor taste and you should be ashamed of yourselves for calling this a public health endeavor,' one woman angrily Tweeted

‘This commercial is in incredibly poor taste and you should be ashamed of yourselves for calling this a public health endeavor,’ one woman angrily Tweeted

But most people disagreed - with many calling the commercial 'the next step in HIV prevention'

But most people disagreed – with many calling the commercial ‘the next step in HIV prevention’

'I dig it,' another Twitter user said. 'Don't get why anyone would think this on poor taste like this is not a reality. Can't be conservative while trying to educate on sex!'

‘I dig it,’ another Twitter user said. ‘Don’t get why anyone would think this on poor taste like this is not a reality. Can’t be conservative while trying to educate on sex!’

The DC DOH doesn't care if people are viewing the ad in a positive or negative light, so long as they're viewing it. Currently the nation's capital has one of the highest HIV rates in the country

The DC DOH doesn’t care if people are viewing the ad in a positive or negative light, so long as they’re viewing it. Currently the nation’s capital has one of the highest HIV rates in the country

But the DC DOH doesn’t care how people feel about it – as long as they’re seeing it.

‘One final and exciting note! Our new PrEP commercial for @DOHDC premiers today,’ the group DC Takes on HIV tweeted on December 1.

‘(Trust us, you’re going want to watch it twice)! Check it out here and follow up by visiting the DC Health & Wellness Center #ExplorePrEP’.

Currently Washington, DC has one of the highest HIV rates in the United States, with roughly 13,500 residents, or two percent of the population, living with the disease. That number is higher than the World Health Organization’s definition as a generalized epidemic, which is one percent of the population with the disease.

According to the DC DOH, PrEP can reduce the risk of HIV transmission by 90 percent. It is FDA-approved and recommended by the Centers for Disease Control and Prevention.

WHAT IS HIV PREVENTION DRUG PrEP?

Pre-exposure prophylaxis, or PrEP, is a way for people who do not have HIV but who are at substantial risk of getting it to prevent HIV infection by taking a pill every day.

The pill (brand name Truvada) contains two medicines (tenofovir and emtricitabine) that are used in combination with other medicines to treat HIV.

When someone is exposed to HIV through sex or injection drug use, these medicines can work to keep the virus from establishing a permanent infection.

When taken consistently, PrEP has been shown to reduce the risk of HIV infection in people who are at high risk by up to 92 percent.

PrEP is much less effective if it is not taken consistently.

PrEP is a powerful HIV prevention tool and can be combined with condoms and other prevention methods to provide even greater protection than when used alone.

But people who use PrEP must commit to taking the drug every day and seeing their health care provider for follow-up every three months.

Source: Centers for Disease Control and Prevention

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