Little Mix

BRITs 2018: Little Mix fans furious as Harry Styles wins Twitter vote amid trend confusion

The category was decided by a public vote via Twitter, with fans asked to use hashtags such as #BRITVOTELITTLEMIX to back their favourites.

Little Mix, Styles, Liam Payne, Zayn with Taylor Swift, and Ed Sheeran were the final five – and #BRITVOTELITTLEMIX was trending throughout the broadcast.

This, coupled with screengrabs from the BRIT Awards site, led many to believe that the award was going to be Little Mix’s – they were nominated for Touch.

Alas, the winner was revealed to be Styles, who was not present at the O2 Arena.

Little MixGETTY

Little Mix lost out on Best British Video at the BRIT Awards

Sign Of THe TimesVEVO

Sign of the Times was the winning video

Little MixGETTY

Little Mix attended the show looking stylish as ever

A storm soon erupted online as the girlband’s trend continued to remain on the Twitter sidebar. #BRITVOTEHARRYSTYLES began trending soon after the show – with Twitter showing more than 300,000 tweets backing him across the evening.

It’s worth noting that Twitter’s trending bar isn’t necessarily decided by what’s been most tweeted-about. Plus, it was pointed out that only one tweet per person per day would be counted in the vote – so even if one person tweeted the hashtag multiple times, it would only have been counted in the BRITs vote once, despite contributing to the trend.

What’s more, the BRITs’ live-updating page could have had a delay, with Styles getting a late surge. That seems even more likely when you consider that some fan screengrabs show Styles was leading very soon to the vote closing – so perhaps it needed more time to update afterwards.

Little MixVEVO

Little Mix were nominated for Touch

Whatever the case, one fan raged: “@LittleMix were leading when the voting was CLOSED and Harry won? Sorry, but something can’t be right here. So sick of this doppelstandard when it comes to awarding women. #BritVoteLittleMix #BRITs2018.”

“Isn’t it funny that #BRITVOTELITTLEMIX IS STILL TRENDING but we didn’t win any award,” said someone else.

See everything that happened at the BRIT Awards here.

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